Creative Direction & Vision

"I don't design for everyone, I design for those seeking something more." - Landy Valdes, Creative Director of YEAH! Men's Wear

A Personal Story Turned Brand

Landy Valdes is the creative heart of YEAH! Men’s Wear. His passion for design and his connection with the LGBTQ+ community have brought to life a brand that celebrates authenticity, quality, and premium men's style.

"For me, design isn't just aesthetics. It's a way to connect with those seeking something more, something authentic. Each garment tells a story; our story."

Origin and Motivation

A Dream That Began in Cuba

Watching his mother sew in Cuba, where access to clothing was limited, he developed a fascination with details and finishes. That passion led him to dream of creating something that represented him and connected with others.

 

"I grew up in a place where you had to 'invent' to get ahead. In Cuba, the term 'invent' means finding creative solutions amidst limitations. That mentality became a part of me, and today, it's what defines my design approach."

Garments as an Extension of the Body

The design philosophy of YEAH! Men’s Wear starts from the idea that underwear and swimwear are not just garments, but an extension of the body and a form of expression. Each design seeks to achieve the perfect balance between functionality and aesthetics, prioritizing an impeccable fit and carefully considered details that speak for themselves.

 

"For me, good design has to be both functional and aesthetic. It's not just about how it looks, but how it feels and how it adapts to the body of the wearer."

Fashion is also a way to connect

YEAH!'s design is conceived for men who are looking for more than just functionality: they are looking for garments that reflect their authenticity and their connection to the LGBTQ+ community. For Landy, underwear has a special meaning within this community; it's much more than a functional basic, it's a statement of style and confidence.

 

"YEAH! doesn't follow trends, it creates attitude. It's a brand that celebrates the body as a form of expression and invites you to enjoy every moment being the best version of yourself. I don't design for everyone. I design for those who are looking for something more: something that identifies them, that speaks to them, and that is designed and made with quality."


 

From Sketch to Creation

We design from the fabric up

Made in Italy: excellence that transcends

Producing in Italy is not just a choice, it's a commitment to quality and authenticity. 

100% Made in Italy certified fabrics require expert hands that understand their complexity and delicacy. 

For Landy, Made in Italy represents exclusivity, tradition, and the assurance that each design comes to life with the highest standards of craftsmanship and beauty.

Creative Process

Landy Valdes's creative process always begins with the fabrics. Each texture, each fiber, tells a story that inspires the design. 

Behind Every Detail

Each YEAH! garment reflects the craftsmanship and savoir-faire that only Made in Italy can offer.

WANT SOMETHING UNIQUE?

Contact our creative team for custom pieces, special looks, or anything beyond our current collection.